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Superfine British-sourced merino with thermal regulation built in. Warm when it needs to be, breathable when you need it to be. Performance you can feel.
No logos. No excess. Clean silhouettes cut to flatter and layer — inspired by the quiet confidence of British country dress. Looks as good off the mountain as on it.
Made to be repaired, not replaced. Every piece carries a lifetime repair commitment and responsible wool sourcing. Buy once, wear forever.
Sterling was born from a simple observation: alpine performance wear had forgotten how to look good off the mountain. We're bringing British restraint and craft to technical knitwear — so what keeps you warm at 2,500 metres sits just as comfortably at dinner in the village.
Final colourways and photography shared with waitlist members first.
Join the waitlist for pre-launch pricing, founder updates, and first access to the collection.